Allen Williams






My Story
My name is Allen Williams III. I have a wife Mindy and four children, Trinety, Saige, Tristan, and Tatum. I want to start by just sharing a little about myself and why I went this direction in my life.
I grew up in a small town called Thomasville, GA. I played football my whole life and my dream was to get to the NFL one day. I went through many trials and tribulations and although it was a long path, I did achieve my goal. I played for the Detroit Lions for three years, played NFL Europe and than followed my next dream of being a coach, which is where I am now as an Assistant Coach at Kearney High School.
My wife and I own a trucking company as well and she is a Psychiatric Nurse. I always wanted to achieve one more goal in life and that was to be a motivational speaker. My mom always told me "there is something else out there that GOD wants you to do" and I truly feel this is just it. I always knew I had a story to share to motivate others but life kept me busy and going in several different directions I never really took time to pursue it. On November 28, 2022, my wife lost her parents and our world was turned upside down and in that moment I said "this is it, I have to follow another dream because life is way too short, we just never know when our time is up" and here we are.
We have created TRUTH. Truth stands for Trust; you first have to trust God and also yourself. Next is Relentless; you have to be relentless in whatever you are trying to do in life. The U is for Unique; we are all made differently and everyone has something to bring to the table. Next is Tough; whether it is mental or physical, something will always try to break you but you have to stay strong and keep pushing to reach your goals. Last is Humble; when you achieve your goal, always stay humble.
Along with our clothing line, you will see #truth on social media with my inspirational messages and motivational speaking events in the future. I hope to use my words to help change peoples lives and I hope you are just as excited about this new adventure as we are. Thank you for all the love and support.